Honolulu SEO Guide for Family Therapists in Hawaii

Years ago, psychology worked differently. You could almost say that it was enough to have a career in psychology, an office in an acceptably visible place and that people were passing your card (or your triptych) and recommending you among their circles, to live with dignity exercising psychology. The patient felt bad, asked his relatives about a trusted professional, called, and went to therapy. If he didn’t like it, he repeated the process and went to another, and always like that.

But things have changed and seo marketing for psychologists too. Today, visibility must be on the internet because the process that a patient follows until he goes to therapy is much more complicated. We could say that there is now a “digital word of mouth” in which the recommendations are measured in likes, comments or shares and in which the quality or rather the “authority” of a professional is estimated based on the number of appearances, links, and mentions.

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But why do I tell you all this?

To adapt to this new process that patients follow until they go to therapy it will be essential that you know their needs, their problems, their concerns … and that in this way, you offer them information that is useful, relevant and that, above all, you satisfy those needs.

You see the connection, right?

If you want patients to choose you and not other psychologists in Honolulu, offer them what they want or need, because that is precisely what will help you position yourself in the top positions of Google searches.

What is SEO?

Honolulu SEO stands for Search Engine Optimization (optimization of search engines). However, today and given the importance that the user experience has acquired for its optimization, it is usually called Search Experience Optimization (search experience optimization).

Put simply, SEO is to improve the visibility of a website in a “natural” (or organic) way so that Google can show the user, in the most successful way possible, what is actually searching. Before delving into SEO in Hawaii, it is vital that you know what Google is and how it works.

What is Google, and how does it work?

Google is a search engine (or search engine) whose goal is to help the user find the best possible result for a specific search. To achieve this, it shows you a hierarchical ranking of websites relevant to the search you have made.

The key to Google’s success lies in its famous algorithm, a complex system of mathematical operations that generates a ranking of results taking into account more than 200 factors.

As a summary, I will remind you of the steps you must follow to achieve proper positioning in Honolulu Hawaii SERPS:

  • Define the theme of your website precisely.
  • Make a list of Keywords consistent with that theme.
  • Combine those keywords to create new ones.
  • Refine your list of Keywords with SEO Tools.
  • Connect the contents of your website with the needs of your potential patients.
  • Work SEO on each page of your website.
  • Get them to respect you and talk about you.
  • Work external SEO factors and get them to link you and mention you.
  • Bet on transparency.
  • Study your competition.

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